When your potential clients are looking for solutions, you want them to consider you. Ideally, you want them to pick you as the business they want to work with, but are you making that intention clear? Are you making it easy for clients to work with you?
Unfortunately, a lot of small businesses aren’t making it clear or easy for potential clients to choose them. Here are some of the questions you can ask, to assess your existing website and marketing strategy, to ensure you’re making it simple and easy for a client to begin working with you.
Is it clear what you offer and who you work with?
Whether your potential client lands on your website or finds you on social media, you need to make it clear what you offer and who you work with. Your homepage is the obvious place to put this information, but you need to cut the fluff and get to the point! It should be loud and proud, right at the top of your page. But don’t forget your other potential landing pages too – such as your blogs, landing pages and your about page. They all need to make it clear too.
And when it comes to social media, check your bio/intro, feature banner and story. If someone lands on your profile, will they know what you offer and who you work with?
Do you make it easy for potential clients to get in touch?
It can be incredibly frustrating, to land on a website or online profile and know you want what they’re selling – but you can’t work out how to get in touch! Make sure your contact details are easy to find and require minimal effort to get in touch. Think about using an online contact form and even a chatbot on your site, so potential clients can get in touch quickly and easily. Make it easy to contact you and express how much they want to work with you!
Do you give an indication of cost?
Having prices on display isn’t something everyone agrees with doing, but it does help influence the buying decision. It can be incredibly embarrassing to get on a call with someone you want to work with, only to find its way out of your budget. If you’re not willing to put your exact pricing, think about either being very clear on what financial level your clients need to be at (ie ‘I work with 6 and 7 figure business owners’), or state a starting rate for your services (‘packages start from xxx’).
Are you nurturing your existing leads and encouraging them to work with you?
If you’re building a mailing list, don’t just let it sit and stagnate – utilise it. Look to grow the relationship and showcase your expertise. Remind subscribers about what you can offer and how they can work with you. Make offers and look to intermingle the occasional selling email in among the informative and value-packed ones.
Are you asking for the sale?
And finally, are you even asking for the sale? Do you use clear calls to action on your content (blogs, social media, videos and audios)? Do you sell to your email list of warm leads? When you get on a discovery call, do you spend your whole time giving away valuable information, but not reminding them of your paid services? Or do you fizzle out and just assume they’ll reach out to work with you when they’re ready – so you don’t mention your paid solutions?
When your potential clients are looking for solutions, you want them to consider you. But you do need to do your bit to ensure you’re making it simple and easy for them to begin working with you. You need to make the entire customer journey an enjoyable one, but you also need to step up and ask for the sale, when the time comes. Otherwise, you’re just leaving money on the table and leaving your clients to find someone who makes it super clear they want them as a client.
If you’re looking for help to grow your business, whether it’s outsourcing administrative tasks or helping implement a better sales process, why not book a free discovery call? We can have a chat and see how RHVA can help you make the changes you need, to grow your business and make it easier for clients to work with you.