As a small business, it’s easy to see content creation as a task that takes up a lot of your available time. And you’d be right. If you want to create content that is valuable and useful to your ideal audience, it has to be well researched and well written. You need to put aside time for idea creation and brainstorming topics, research, writing and editing, and that’s before you even think about graphics and promotion.
Content creation is something that needs to be done, if you want to stay visible and relevant to your ideal clients.
But constantly creating new content from scratch isn’t your only option.
Content creation is only one part of the content equation
When it comes to creating content, new content is the main thought on your mind. But creating new content takes a lot of time – time you can drastically cut down on if you remember about the other options available to you.
Content creation isn’t something you always have to start from scratch. There are other ways to get content out there – using your own and other people’s content.
Content curation can save you time
Content curation involves finding relevant high-quality content from around the internet, content that is of value to your audience. This is content that’s already out there, written by someone else – they’ve done the hard work for you!
Your job is to find that content and share it. But before you share it, make it meaningful and relevant to your business. Don’t go altering the original content or claiming it as your own, but do look to share it alongside your own thoughts and opinions on the subject matter. Add in why you thought it would be relevant or helpful to your audience.
Because sharing other people’s content shows you have your audience’s best interests at heart. It also shows you’re not afraid to share content that isn’t yours – you’re not worried about competition, you’re happy with collaboration.
Don’t neglect repurposed content
Another mistake you can make with your content is spending so much time looking for new ideas for content to create, you forget what you already have at your disposal. You often have a vast amount of content already created and it’s ripe for repurposing.
Use this existing content. At a basic level, look to share old pieces of content, so you can get new eyes on it. If you want to take it further, look at how you can update the old content. Can you add in a new paragraph or two, or update the links or graphics in it? Maybe you can take a popular piece of content and turn it into an infographic, blog or video or carve it up into smaller pieces of content for your social media accounts? How about expanding on a specific point or tip within the existing content, and using that to create a new piece of content?
As a small business, it’s easy to see content creation a task that takes up a lot of your available time. But constantly creating new content from scratch isn’t your only option. With curated content and repurposed content, you have the opportunity to make use of what’s already out there. Not only will it save you time, but it will also enable you to breathe life into your older content and showcase some of the work from others that you find useful and helpful.
If content creation is something that takes too much of your time and you’d just love a little help with it, Book a free discovery call. Let’s talk about your content needs and see how RHVA can help manage it for you.