07834 166320 Rachel@rhva.co.uk

Do you struggle to come up with ideas for your blog content? It’s a problem many business owners have, especially when it comes to finding a balance between selling and inspiring. But coming up with ideas doesn’t have to be difficult, and it’s a LOT easier when you give yourself time to brainstorm a whole stack of ideas in one hit instead of thinking up one idea on the spot.

So if you’re looking to create a pool of potential ideas you can use for your blog content, here are my top tips for getting started.

Start with your ideal client

If you know who your ideal client is, you can come up with several potential blog post ideas. Think about what you know about them – their lifestyle, interests, and business. Then move on to specifics – such as pain points, desires, biggest frustrations and dreams.

Look into search results for your blog content ideas

Google and Pinterest both give you a simple way to come up with ideas for your blog content. Their autofill search bars! These are great for brainstorming topic ideas. Simply type in keywords and niche topic ideas and see what comes up.

Check out your ideal client groups

If you know your ideal clients, you’re probably already in Facebook groups where they hang out. So use the search functionality within those groups. Search keywords and topics, get involved in conversations and ask questions around your niche.

Ask your audience what they’d like to see

If you already have a mailing list, send an email asking what they’d like to see on your blog. What are they struggling with? What ideal results are they after? What blog post did they enjoy reading the most?

Repurpose and recycle your blog content

Finally, don’t forget to make full use of any ideas you have – especially those pieces of content you’ve already written. Think of repurposing and also recycling potential. Can you simply tweak and reuse something, expand on it, or recreate it in a different format? Think about what was popular – can you expand on that blog post or write a series? Look at your social media posts and see what got the most engagement. Can you reuse that content? How about your podcasts? Can you repurpose them as blog posts? Check past emails, too, as there are often things in them that can be recycled.

If you’re looking to create a pool of ideas for your blog content, the above tips will help. But also know that, as with anything, if you commit to writing a blog, you need to be consistent with it. Consistency is the key to your business success – and having a whole stack of potential ideas to use will make it a lot easier to be consistent!

Blog writing is one of the tasks a Virtual Assistant can do for you. If you prefer to write your own, why not get your VA to repurpose and recycle your old blog content? They can turn them into social media posts, emails and even group them to create an eBook!

And finally, if you’re looking for a VA to work on your blog content or even a small team of dedicated, dependable, and effective virtual assistants to provide virtual administration support for your business, why not reach out? We can provide the services you need to streamline your workload and manage your admin. Sound good? Simply head here to book a free discovery call to discuss your individual needs.